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Vince Versace

From Oz to Kansas:

Almost every Black and White Conversion Technique

Known to Man

 

For most of us the love affair with the black and white image started with a film captured and silver printed image. The goal, today, is to take that which we fell in love with of film photography and apply it to digital photography. Where the once impossible in the analog world becomes merely an opinion in the digital world. The reality is that there is not just one way to convert an image from many colors to hues of gray. Black and white conversion techniques are like politicians making election promises. Every one of them claims to be the penultimate solution to your needs. Regardless of their claims, usually, you find yourself still needing a solution that creates images that look like photographs and not like something the viewer sees as "something you did in Photoshop".


This workshop is the evolution of thought that began with the chapter in my first book "Welcome to Oz: From Oz to Kansas. How to convert an Image to Black and White Without Ever Leaving the RGB Color Space" and was finalized in the book “From Oz to Kansas: Almost every Black and White Conversion Technique Known to Man.” This workshop takes a practical application approach to when, why and how to convert an image. In it, you learn which methods give you the best results and when to choose a simple or a complex solution.


The goal of this workshop with Nikon Ambassador, Epson Stylus Pro and xRite Coloratti Vincent Versace is to explore and understand the importance and power of color in the conversion process. You will learn a way of working that will answer the three most asked questions: “Did you see that color image in black and white?”, “How come my black and white images don’t look like your black and white images?” and, “Can you teach me how to ‘see’ color in black and white?”


By the end of the week you will have taken a sophisticated tour of the fundamentals of the digital imaging process and a variety of techniques and tools to help improve your digital files and prints. With more change to photography in the last decade than in it's entire history, this is a very exciting time to be involved. Come find out about the latest developments in digital printing and see what the latest printers and media can do for you and your images


Some of the topics covered in this class are:


• When and why you should and should not use global de-saturation.
• When and why you should and should not use LAB conversions.
• Split Channel conversions - what they are good for and a way to get the same effect with a file two thirds the size.
• When to use the Black and White adjustment layer to bring out and separate the tones in a color image.
• The only soup to nuts overview of the Silver Efex Plug-in. How to use it and when.
• Multiple Channel mixer black and white conversions that replicate the physics of film.
• What is "Faux-infrared" and a look at how to convert files to black and white from digital cameras that have been modified to shoot Infrared.

• When and how to most efficiently use the Gradient tool for black and white conversion.
• Mid-tone Contouring
• Combining multiple conversion techniques to get the optimum black and white image.


Also every technique that will be shown has already been made into an action for Photoshop CC that will be given to all atendees

 

Vince Versace bio:

Vincent Versace is an internationally recognized pioneer in the art and science of digital photography. His passion for natural light photography is manifest not only in his work but also through his role as a creative and technical leader, contributing to innovative breakthroughs across the entire digital image value chain.

Vincent’s passion for photography dates back more than four decades when, at the age of seven, his wedding-photographer uncle introduced him to the magic of the darkroom. Within two years, he had sold his first photo. Within ten, he had booked his first professional assignment. Today, based in Los Angeles, he divides his time between commercial and fine art photography assignments, teaching, and consulting for such suppliers as Nikon, Epson, Nik, OnOne, X-Rite, Adobe, Westcott and others.

Vincent’s work has been highlighted in American Photo, Popular Photography, The New York Times, Shutterbug, Outdoor Photographer, Pro Digital Imaging, PDN, What Digital Camera, Petersen’s Photographic, PC Camera, Studio Design and Photography, Professional Photographer, Digital Imaging and many more. Nominated multiple times to the Photoshop Hall of Fame, Vincent has been recognized by the National Association of Photoshop Professionals through the creation of the Vincent Versace Award for Digital Photography Excellence. The “Vinnie” is a special category of the Photoshop Guru Awards, considered one of the most prestigious and coveted awards in the international digital imaging industry.

 

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